should I sponsor content on Instagram? for food bloggers



In one of our more recent blogs, we spoke to length on the basic understandings of Instagram for Food Bloggers. For today, we’re going to put our focus on how sponsored content on Instagram for Food Bloggers. But before we begin, Instagram now definitely plays a very important and effective role in building your brand. But how can you, as a food blogger, successfully use Instagram as a part of your brand and traffic strategy.

First things first, to promote your food blog on Instagram, you need to create a high-quality account with high-quality and delectable food pictures, videos and reels. You need to make sure that you have a profile photo, which resonates you and the blog you’re building But the most important aspect about creating content on Instagram is consistency. You would need to continuously make content on Instagram to grow.

You can use hashtags in your posts to get more exposure for your blog. Hashtags are a good way of boosting your profile and increasing its reach to the people who don’t follow you. You should also use hashtags related to the food niche you are blogging about. For example, if you are blogging about vegan recipes, then using the hashtag #veganrecipes would be appropriate.

Even though Instagram is one of the most popular social media platforms in today’s day and age, its algorithms are a bit hard to understand. The world’s largest photo-sharing app now has more than 800 million monthly active users and a good chunk of those are now daily food bloggers. So, you can do the maths and see how difficult it is to become a well-known food blogger in India.

As we’re all aware, a food blog on Instagram can be a great way to share your recipes and cooking expertise with a large audience. But how do you make sure that people see your posts?

Promote Your Food Blog on Instagram:

  1. Consistent posting
  2. Share high-quality photos
  3. Engage with other food bloggers
  4. Collaborate with other food bloggers

Are you doing everything, and it’s still not enough? I have and I have learnt it the hard way. Instagram is becoming this platform where you can do anything and everything – from shopping, to dancing to becoming an influencer. But you are bound to end up getting lost and unseen in this big dark hole. To create awareness and to extend your reach, you should definitely look into promoting your content through target audience. Else, like most “followed” bloggers, you would end up buying followers which is a no-no.

Should you promote content on Instagram?

So, the big question is, do you actually need to promote content on Instagram to grow and become a coveted food blogger? Well, the short answer is yes. Of course, posting good-quality content and putting in the right hashtags is the way to go, but apart from being consistent, it’s somewhat important to boost your profile at least in the very beginning.

It’s actually very beneficial at the start as it is helpful for increasing brand awareness, building your audience, and fostering engagement amongst the audience. And if you have some really delicious delicacies right there on your feed, it can be a great volume driver too. And yes, before this question even pops up in your head, it’s worth every penny. Food Blogging is one of the most popular ways to gain a good reach on Instagram and to drive the traffic to your website, and it really depends on your Instagram strategy whether or not you will be an outright success or just a limited-reach account. If you do, however, do it right, the Instagram algorithm is not that difficult to understand and we might just be looking at another Master Blogger right here.

sohail nath boy eats world

Hi! How are you today?

My name is Sohail Nath and I welcome you to my happy place, @boy.eatsworld. 

This blog, my creativity’s nest covers travel inspirations, authentic yet homemade recipe and food blogs.